As a day-to-day practice, Coffea cups every single batch of coffee roasted, and nothing goes out to cafes or customers that our roaster hasn't given his stamp of approval to. This is a quick list of how cupping benefits you and the coffee we all love.
The good, the bad, and the defective are all on full display when you put together a cupping table. If something went wrong with the roasting profile, this method of brewing coffee makes every aspect of the coffee louder on the tongue.
Each batch of coffee roasted is cupped at least twice to make sure that the flavor you love is showing up from one brew to the next.
If you're a wine or beer enthusiast, you know that the shape and design of your cup affects the way that liquid hits your tongue and so the way you are able to sense the flavors. Cupping requires you to be socially uncouth as you slurp your coffee from a spoon, so you blast every tastebud possible. This, then, loops back to #1 on our list, so we can know what all you're getting out of each batch.
As much as we'd love to tell you that your coffee you've tried form us will always taste the same, we must remember that--as The Outsiders taught us--nothing golden stays. So with #1 and #2 in mind, we make sure that, from batch to batch, we adjust roasting profiles to maintain or even update coffees as we work our way through this seasonal crop.
As we test our current offering of coffees, we're always getting samples of new crops of coffee from around the world. We've always got our eye out for new farms, new lots, and what might be our future favorite coffee.
Each month, we offer a free cupping of every coffee we offer to the public. It's a great way to sample what's out there, and get the inside scoop on each and every bean we have. Our next cupping will be Sunday, November 5th. Join us at our Dawley Farms location as we taste and talk through each coffee.
Let us equip you with good questions and common pitfalls to avoid when setting up your coffee situation at work.
This is our first issue in a series that will explore a few commonly seen coffee set-ups at the workplace. Keep checking in throughout this week and next week to see how anybody can make their workplace coffee experience better.